Hopefully, everyone knows the importance of having a business card by now, but if you don’t, I need you to come out from under the rock you’re living in. Whether you’re employed or unemployed, business cards help promote your personal and professional brand. Let’s face it, we all want to move up that grand corporate ladder, and business cards, along with a few other things, can help you get there.
Unlike a resume, business cards are used just for your contact information. As far as the basics, you should include your name, phone number and e-mail. Depending on your employment status, the information mentioned before would be work related in addition to your company name, your title and work address. Although this probably goes without saying, add your top two or three most active social media accounts to your card as well.
Listing your online portfolio would be another great addition to your business card also. If you haven’t already, I suggest that you create an about.me profile or use sites like Weebly or Wix so people can view your work.
Not only is the information you provide on your cards important, but the design element is also important. Here are a few tips to help your business card stand out from the rest.
Use Vibrant Colors – What is more eye catching than seeing spots of color on something? You could have the color incorporated into your logo, or have your name in a different color or font from the other text. Be aware that too many colors or fonts can look too busy. As long as you stick to 1 or 2 different colors and fonts you shouldn’t have anything to worry about.
Be Different – The majority of business cards that I’ve seen are horizontal cards. Just to be different, why not order vertical cards? I mean, who said that business cards should only be printed one way?
Choose Your Corners Wisely – Is anyone else shocked that the corners of a business card can be printed in another form besides square? Well, rounded corners are actually kind of popular and they look really nice on cards. Square corners, Imma let you finish, but rounded corners are the best corners of all time.
Add Visual Elements – I’ve read that if your photo is on your business card, it’s easier for the person to remember you the next time they see you. Which means all the time and money you spent into printing these beauties won’t be in vain. Adding logos, graphics or even adding your own work to your card makes them unique.
If you’re really feeling fancy, go on and create a nontraditional business card like the one pictured below. I know I’d definitely remember the person who gave me that card.
In case you’re design-challenged, Pinterest is a great place to draw inspiration from! Of course, you could always look at the templates provided by most places that specialize in printing business cards. With sites like VistaPrint.com, MOO.com, Zazzle.com, Office Depot and Staples all offering cards for reasonable prices, there is no excuse for not having business cards.
Bonus Tip: Carry a few business cards with you everywhere you go. You never know who you’ll meet in line at Publix or even in the airport waiting for a flight. Remember that you’ll never have to get ready, if you stay ready!
About the Contributor:
Brea Allen is a graduate of the University of South Florida where she obtained a degree in mass communications with a concentration in public relations. She is a self-proclaimed music and pop culture enthusiast and loves all things Beyonce and positivity. When she’s not on the post-grad job hunt, she’s blogging at AllSheWrotePR.blogspot.com or tweeting at @breajallen.