Whether you’re a student in college applying for internships, a recent graduate searching for an entry-level position or already a professional in the working world, chances are, you’ve got a LinkedIn page with your name on it. No matter where you are in your career path, it’s important to optimize and maintain your LinkedIn profile. Doing so will allow you to become more visible to other students/colleagues in your industry and will also help you increase your connections to the industry. Here are some key areas of your LinkedIn page to pay extra attention to:
If your profile photo on LinkedIn is currently a white shadow of a bald person, I recommend that you upload a photo of yourself as soon as possible! Without a profile photo, if your profile comes up in a search, it’s unlikely that someone will choose to view it, under the assumption that you probably haven’t logged on to your LinkedIn in awhile.
What makes a good profile photo? Your picture should be a professional headshot– it doesn’t have to be anything fancy, just remember to smile, because everyone loves an approachable face. Stay away from selfies and modeling photos, as well as photos with a limb cut off because you had to crop out the person standing next to you.
Make sure that your headline is not only search-friendly, but also says who you are and what you specialize in and speaks to your audience. Maybe you’re a ‘Detail-oriented public relations student eager to learn from a corporate PR internship‘ or a ‘Seasoned public relations professional specializing in managing crises.‘ Whoever you are, make sure that stands out in your headline– leverage those 120 characters!
Write your summary in first person– LinkedIn, after all, is a social media platform– let some personality shine through! Who are you? What experience (and how much) do you have? What are you passionate about? What are you hoping to gain from a connection? Answer these questions here, but try not to get too lengthy; two to three short paragraphs is perfect.
Similar to your resume, current experiences should be bulleted in present tense, while past experiences should be bulleted in past tense. Don’t resort to ‘fluff’ in this portion of your profile– highlight responsibilities (clear, concise & straight to the point) that will make a recruiter or potential connection go, ‘Wow, he/she accomplished that?!‘
Advice For Contacting
How can someone contact you outside of LinkedIn? In what instances would you like he/she to contact you? Type it out in this section. Think of something along the lines of ‘Interested in working with me? You can contact me directly at _____.’
Which section do you think is most vital when it comes to leveraging your LinkedIn profile? Let me know by leaving a comment, or by tweeting me at @thisjenngirl!